May was a master promoter who saw great potential in television. On August 9, 1953, his World Championship became the first nationally-televised golf tournament.
The conclusion was memorable, in more ways than one. Lew Worsham came to the final hole needing a birdie 3 to tie for first place. After putting his drive in the middle of the fairway, Worsham hit a wedge 110 yards to the elevated green. The ball landed, rolled, rolled, and went straight into the cup for a winning eagle 2.
This was too much for golf pro Jimmy Demaret, doing the TV color commentary. “How about that?” he shouted on-air. “The son-of-a-bitch went in!”